"We Put Our Beer into Cans Because Cans Are Best"
Since its inception in 2009, Fremont Brewing - a family-owned craft brewery in Seattle, Washington - had designs on canning its beer. The brewery started canning in 2010 and in 2016 Fremont will can 8 million beers. "We were committed to using cans before we ever opened. We believe it's absolutely best for the beer," explains Founder and Owner Matt Lincecum.
Why so adamant about cans? For Fremont Brewing, there are multiple reasons - all of which track with the passions and philosophies of the company and its employees.
Sustainability is a big priority for the brewery, which makes cans a natural choice. "Cans contain 80-85 percent recycled aluminum and they're infinitely recyclable," says Lincecum."We can also fit about 40 percent more volume in the truck by using cans," which means a smaller carbon footprint in transport of canning materials to the facility and in transporting beer.
Cans also appeal to Fremont customers' on-the-go, outdoor lifestyle. According to Lincecum, "Cans are a light and pleasant way to carry great beer. Cans are portable, they don't break, and you can crush empty cans to easily pack them out."
Above all, cans jive with the company's passion for craft beer. "Light and oxygen are the main destroyers of craft beer," notes Lincecum. "Cans don't let light in and they have very little head space." According to Fremont Brewery's own lab tests, their canned beer has a 40 percent longer lifecycle than bottle beer exposed to the same conditions.
To Matt Lincecum, the choice to can is fundamental. "I run a brewery - all I do is make beer. It's beer first, beer last and it comes from the heart. Fremont Brewing puts our beer into cans because cans are best."Next Case Study