Select a can to learn more.

Taste

Taste

Innovation

Innovation

Sustainability

Sustainability

Performance

Performance
Open Up to Cans
Cans: Infinitely Recuclable

Open Up to Cans

Why is aluminum used for cans? When it comes to a superior beverage package, aluminum cans lead the way in the attributes that matter to consumers and brand owners – including taste, branding, product protection, performance and sustainability.

The Can Manufacturers Institute (CMI) developed the “Open Up to Cans” campaign based on consumer and industry research that demonstrates the positive attributes and benefits of the aluminum beverage package. The campaign is supported by various research reports commissioned by CMI between 2012 and 2015.

Explore how aluminum cans deliver more benefits for key beverage markets:

CSD's

CSDs

Beer

Beer

Energy Drinks

Energy Drinks

Specialty Beverages

Specialty Beverages

Media

Thank you for your interest! We hope you will help us get the word out about the benefits and superior attributes of the aluminum beverage can.

Press Contact:

Sherrie Rosenblatt
T: 202-232-4677

Innovative Brands Open Up

What do a sustainability-minded coffee entrepreneur and a creatively-inspired winemaker have in common? A commitment to delivering the best product possible and a lot of passion behind why cans are their package of choice.

La Colombe Coffee
La Colombe Coffee

Todd Carmichael, CEO & Co-founder,
La Colombe Coffee Roasters

Infinite Monkey
Infinite Monkey

Ben Parsons, Winemaker/Owner,
Infinite Monkey Theorem

Case Studies

Case Study 1

Fremont Brewing: "We Put Our Beer into Cans Because Cans Are Best"

Since its inception in 2009, Fremont Brewing - a family-owned craft brewery in Seattle, Washington - had designs on canning its beer. The brewery started canning in 2010 and in 2016 Fremont will can 8 million...

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Case Study 2

Noah's Spring Water: Refreshing Beverages in Innovative Aluminum Packaging

Founded in 1933 in Modesto, California, Varni Brother Corporation was a franchise beverage bottler before adding canning to its repertoire in 1970. Decades later, they're still prioritizing the creative use of cans. In 2003...

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Case Study 3

Sly Fox Brewing Company: "From a Branding Perspective, Cans are Superior"

Sly Fox Brewing Company started out as a family-owned brewpub in Phoenixville, Pennsylvania, founded in 1995. Over the years, the establishment exposed many customers to craft beer for the first time...

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Contact

Have a question or a story to share? Or perhaps you would like more information. Give us a call or send an email and we’ll be happy to help.

Sherrie Rosenblatt
Vice President, Marketing and Communications

Megan Daum
Vice President, Sustainability

Can Manufacturers Institute
1730 Rhode Island Ave., NW, Suite 1000
Washington, DC 20036
T: 202-232-4677

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